WooCommerce Case Study: Giochi di Gusto, an Italian Baking Store With €99+ Orders
WooCommerce case study: Rowerr built Giochi di Gusto’s WooCommerce store in 2022 and revamped it in 2024. The Italian baking specialist sells 116 products, from flour and malt to professional ovens, ships about two parcels a day, and its orders almost always pass the €99 free-shipping threshold. We also replaced YITH Product Add-ons with WPKits plugins.
- CLIENT & LOCATION
- Giochi di Gusto S.r.l. · Italy
- PLATFORM
- WordPress · WooCommerce · Elementor · Hello theme
- PROJECT HISTORY
- 2022 · 2024 · ongoing
- ROWERR'S ROLE
- Store build, full revamp, plugin migration, ongoing work
Results at a glance
| Business task | Sell baking ingredients, equipment and manuals online to home bakers and professionals. |
|---|---|
| Before | We built the store in 2022. In 2024 the business changed a lot, and the site had to change with it. |
| Constraints | Italian and English, euro pricing, heavy items, shipping to Italy, the EU, Switzerland and the UK. |
| What we changed | Built the store in 2022, revamped the whole site in 2024, replaced YITH Product Add-ons with WPKits plugins in 2025, and keep improving it. |
| Measured result | 116 products, about 2 parcels shipped every day (60–90 a month), orders that almost never fall below the €99 free-shipping line. |
Figures reported by the client and Rowerr's project records, November 2026.
Book a free consultation →Project Overview
Giochi di Gusto is an Italian baking specialist. It sells flour, malt and ingredients, baking pans and utensils, mixers, professional ovens, baking manuals and gift cards to home bakers and professionals. The company is Giochi di Gusto S.r.l., with share capital of €10,000.
We built the WooCommerce store in 2022. In 2024 the business made major changes, so we redesigned and revamped the whole site, and we have kept working on it since.
Business Challenges
- Wide range: one store for flour by the kilo and professional ovens.
- Two audiences: home bakers and professionals need different products and information.
- Shipping: heavy goods sent across Italy, the EU, Switzerland and the UK.
- Business changes in 2024: the site had to be rebuilt around a new way of working.
- Plugin setup: product options ran on YITH WooCommerce Product Add-ons.
The Stack
| Need | Tool |
|---|---|
| Theme and page design | Hello theme, Elementor, CotKit Addons for Elementor |
| Store | WooCommerce |
| Italian and English | WPML (SitePress Multilingual CMS) |
| Product search | AJAX Search for WooCommerce |
| Home page sliders | Smart Slider 3 |
| Recovering lost sales | WooCommerce Abandoned Cart |
| Speed and caching | SiteGround Speed Optimizer |
| Quote requests | QuoteFold – Request a Quote for WooCommerce |
| Pricing rules | Rowerr Dynamic Pricing for WooCommerce |
| Wishlists | Wishlist Kit |
| Forms | FormsKit |
Building the Baking Store
The problem: a specialist range that needed a proper store.
Giochi di Gusto needed one place to sell ingredients, equipment and its own baking manuals.
How we solved it
We built the store with WordPress, WooCommerce, the Hello theme and Elementor, with AJAX product search, an Italian and English version through WPML, sliders for promotions, and abandoned-cart recovery.
A Full Revamp for a Changed Business
The problem: the business changed, the site had not.
In 2024 Giochi di Gusto made big changes to how it works, and the 2022 site no longer fit.
How we solved it
We redesigned and revamped the whole website around the new business. The home page now leads with free shipping in Italy over €99, a 10% coupon for new customers, and shipping to the EU, Switzerland and the UK.
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The problem: product options and extras spread across third-party add-ons.
The store used YITH WooCommerce Product Add-ons.
How we solved it
We switched the store to our WPKits plugins: QuoteFold for quote requests, Rowerr Dynamic Pricing for pricing rules, Wishlist Kit for saved products, and FormsKit for forms. The client is very happy with the change.
Results: A Steady, High-Value Store
| Year | Business challenge | Solution and outcome |
|---|---|---|
| 2022 | Needed a specialist baking store | WooCommerce store in Italian and English |
| 2024 | Business changed | Whole site redesigned and revamped |
| 2025 | Third-party add-ons | Moved to WPKits plugins; ongoing improvements |
| Today | Grow steadily | 116 products, about 2 parcels a day, orders almost always over €99 |
Revenue figures are kept private at the client's request; the figures above are shared with the client's agreement.
WooCommerce Baking Store FAQ
01What free shipping threshold works for a WooCommerce baking store?
Giochi di Gusto offers free shipping in Italy on orders over €99. Its baking products are usually bought together, so orders almost never fall below €99 and customers effectively always get free shipping.
02How do you run a WooCommerce store in Italian and English?
Giochi di Gusto uses WPML (SitePress Multilingual CMS) for an Italian and English version of the store, with prices in euro and shipping to the EU, Switzerland and the UK.
03Can you replace YITH WooCommerce Product Add-ons without breaking a store?
Yes. On Giochi di Gusto we moved from YITH WooCommerce Product Add-ons to WPKits plugins (QuoteFold for quote requests, Rowerr Dynamic Pricing, Wishlist Kit and FormsKit), and the client is very happy with the switch.
04Can you sell professional ovens and mixers in a WooCommerce store?
Yes. Giochi di Gusto sells professional ovens, mixers and baking pans next to flour, malt and manuals, all in one WooCommerce store of 116 products.
05How often should a WooCommerce store be redesigned?
When the business changes. We built Giochi di Gusto in 2022 and revamped the whole site in 2024 when the business made major changes, then kept improving it after that.
Key Takeaway
A specialist store does not need thousands of orders to do well. Giochi di Gusto ships about two parcels a day, but almost every order is over €99. Building the store around the business, and rebuilding it when the business changed, is what keeps it working.
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