WooCommerce Case Study: BMP Norway Grew Yearly Sales From NOK 6M to NOK 18.5M
WooCommerce case study: In 2018 Rowerr took over BMP’s WooCommerce store in Norway from the agency that built it. We cut mobile load time from 3.2s to 1.7s, redesigned the site, added a translated MemberPress membership area, gift cards and local payments, and kept working on SEO. Sales rose about 140% in the first year, and yearly sales have grown from about NOK 6 million to NOK 18.5 million. In September–October 2026 we also fixed a Kustom checkout failure.
- CLIENT & LOCATION
- Bodø Markise og Persiennefabrikk (BMP) · Bodø, Norway
- PLATFORM
- WordPress · WooCommerce · Avada · MemberPress
- PROJECT HISTORY
- 2018 · 2019 · ongoing · 2026
- ROWERR'S ROLE
- Speed, redesign, membership, payments, SEO, checkout fixes
Results at a glance
| Business task | Make a slow store fast, look better and sell more, both online and through site visits. |
|---|---|
| Before | Built by another Norwegian agency. 3.2s mobile load time, a design the client was unhappy with, about NOK 0.52M sales a month. |
| Constraints | Norwegian language and NOK, local payment gateways, MemberPress text the translation setup could not reach, Avada theme kept. |
| What we changed | Speed optimisation, full redesign, MemberPress membership with translation, gift cards, local payments, product training, ongoing SEO, Kustom checkout fix. |
| How we checked | Mobile load time before and after; client sales figures; fresh test orders after the checkout fix. |
| Measured result | Mobile 1.7s. Sales up about 140% after one year. Today about NOK 1.5M a month, NOK 18.5M a year. |
Figures reported by the client and Rowerr's project records, November 2026.
Book a free consultation →Project Overview
Bodø Markise og Persiennefabrikk (BMP) sells sun shading, spa baths, spa covers, patio heaters and garage doors in Norway. It sells online and also installs products at customers’ homes.
Another Norwegian web agency built the store. In April 2018 BMP needed changes that agency did not provide: MemberPress and WooCommerce customisation, local payment gateways and translation the existing setup could not handle. They found us on Fiverr, and we took over the project. The store had 60+ products at the time.
Business Challenges
- Slow store: 3.2 seconds to load on mobile.
- Design: the client was not happy with how the site looked.
- Two ways to buy: direct online purchase, and an enquiry → site visit → quotation → installation route.
- Norwegian needs: local payment gateways, NOK prices, and MemberPress pages that had to be translated.
- 2026 checkout failure: customers could not complete checkout with Kustom.
Two Customer Journeys on One Site
| Journey | How it works |
|---|---|
| Direct online purchase | Spa models and accessories with prices, variation selectors (size, colour) and add-to-cart. Klarna financing over 3–36 months. |
| Enquiry → visit → quote → install | The customer requests a free site visit. Staff visit, make a tailored offer valid for 30 days, deliver in about 3–4 weeks, and payment is generally due 10 days after installation. |
The stack
| Need | Tool |
|---|---|
| Theme and page design | Avada with Fusion Builder |
| Store and checkout | WooCommerce, Kustom checkout, Vipps, local payment gateways |
| Membership | MemberPress |
| Membership translation | Rowerr Frontend Translation Editor for MemberPress |
| Gift cards | WooCommerce gift card system |
| SEO | All in One SEO |
| Statistics and feedback | Jetpack, customer feedback plugin |
Speed Optimisation: 3.2s to 1.7s on Mobile
The problem: a slow store loses buyers.
When we took over, the store took 3.2 seconds to load on mobile.
How we solved it
We optimised the store’s pages, images and product setup and brought mobile load time down to 1.7 seconds. Because new products can slow a store again, we also taught BMP’s team how to add and optimise products in several live training sessions.
Redesign, Membership and Payments
The problem: an old design and missing features.
The client was not happy with the design, and needed membership, translation and local payments the original build did not have.
How we solved it
- Prepared the site’s setup and redesigned the whole website in Avada.
- Built a membership area with MemberPress.
- Translated the MemberPress front end with our own Rowerr Frontend Translation Editor for MemberPress, where the existing translation setup could not reach.
- Integrated local payment gateways and a WooCommerce gift card system.
- Added Jetpack statistics and a customer feedback plugin.
Store slow or hard to manage?
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The problem: turning a faster site into more sales.
Speed and design alone do not bring buyers. The store needed ongoing SEO work.
How we solved it
We worked on SEO for six months after launch and kept improving the store after that. We suggested moving to Rank Math, but BMP preferred to stay with All in One SEO, so we worked with it. One year later, the client reported sales up about 140%. Growth continued, and yearly sales are now about NOK 18.5 million, up from about NOK 6 million.
Fixing a Kustom Checkout That Would Not Start
The problem: checkout failed with a missing Kustom order or session ID.
Customers could not complete checkout. The checkout logs showed the same missing order/session ID. While it was broken, the store used a separate Vipps page so customers could still pay.
What caused it
Kustom’s first support reply blamed a Vipps shortcode on the checkout page. That was wrong: Vipps was only on the temporary fallback page. The real checkout page used Avada’s built-in WooCommerce checkout element, and on this store that element did not start Kustom’s embedded checkout and session. We worked it through on the WordPress.org support forum.
How we fixed it
- Saved the original checkout page layout for rollback.
- Reproduced the missing-session error with a test order.
- Replaced the Avada checkout element with only the
[woocommerce_checkout]shortcode, with no second checkout on the page. - Cleared the page cache and made sure checkout is not cached.
- Tested with a fresh guest basket and a returning customer, changed shipping details and placed a test payment.
- Confirmed one matching WooCommerce order and no missing-session messages in the logs.
Status: solved. Checkout works again through the shortcode. This was the fix for this store; it does not prove a general Avada defect, and Kustom does support the native WooCommerce Checkout block.
Results: Faster Store, Three Times the Yearly Sales
| Year | Business challenge | Solution and outcome |
|---|---|---|
| 2018 | Slow store, 3.2s on mobile | Optimised to 1.7s; team trained on product setup |
| 2018–2019 | Old design, missing membership and payments | Redesign, MemberPress with translation, gift cards, local payments |
| 2019 | Grow sales | SEO and ongoing work; sales about +140% after one year |
| Today | Keep growing | About NOK 18.5M a year, up from about NOK 6M |
| Sep–Oct 2026 | Kustom checkout failing | Avada element replaced with the WooCommerce shortcode; checkout working |
WooCommerce Speed, Checkout & Membership FAQ
01Why does Kustom checkout fail with a missing order or session ID in WooCommerce?
On BMP the checkout page used Avada’s own WooCommerce checkout element. Kustom has to start its embedded checkout and session through a supported WooCommerce checkout path, and on this store the Avada element did not do that. Replacing it with the [woocommerce_checkout] shortcode fixed it. This was one store’s fix, not proof of a general Avada bug.
02Does Kustom support the WooCommerce Checkout block?
Yes. Kustom’s documentation supports the native WooCommerce Checkout block from Kustom 2.16.0 and WooCommerce 9.7.0. A theme’s own checkout element is a different thing and should be tested separately.
03How do you speed up a WooCommerce store built with Avada?
On BMP we reduced the mobile load time from 3.2 seconds to 1.7 seconds by cleaning up heavy pages, optimising product images and data, and tuning the store setup. We also trained the team in live sessions on how to add products so new pages stay fast.
04Can one WooCommerce site sell online and also handle quotes and site visits?
Yes. BMP sells spas and accessories with add-to-cart, and takes free site-visit requests for sun shading and other installed products. Staff visit, send a quotation valid for 30 days, and deliver in about 3–4 weeks.
05How do you translate MemberPress pages that a translation plugin misses?
We used our own Rowerr Frontend Translation Editor for MemberPress, which translates the membership pages and messages that the store’s existing translation setup could not reach.
Key Takeaway
BMP did not need a new store. It needed a faster one, a better design, the features its Norwegian customers expected, and steady work on SEO. When checkout broke, the fix was to find the real cause, not the first explanation offered.
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