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Top 35 WordPress Plugins for 2023: Mostly Free

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With over 55,000 WordPress plugins available, choosing the right ones can be overwhelming, especially for beginners. These tools enhance your site’s features, boost performance, and improve SEO. A well-chosen plugin set can transform your website. We’ve curated a list of ‘must-have’ plugins favored by pros.

Table of Contents

Every website needs a user-friendly form builder. WPForms is the go-to choice for WordPress. Its intuitive drag-and-drop builder lets you create diverse forms effortlessly, from contact forms to surveys, without coding. It’s your all-in-one solution for WordPress forms.

This plugin offers dozens of adaptable pre-built form templates, saving you time. With advanced features like email marketing and payment integration, conditional logic, surveys, multi-part forms, and more, WPForms is a must-have for your site. Trusted by over 5 million websites.

They also have a free version available that you can get – WPForms Lite.

For website growth, you must understand how people find and use your site. MonsterInsights, the best Google Analytics plugin for WordPress with 3 million+ users, makes it simple. It connects your site to Google Analytics, enabling full tracking potential beyond its default setup.

Tracking events, like form submissions, usually involves coding or complex Analytics setup. With MonsterInsights, it’s a few clicks, no coding is needed. Review your site’s performance in your WordPress dashboard without logging into Analytics.

They also have a free version available that you can get – MonsterInsights.

SeedProd, the top WordPress website builder plugin, simplifies website creation. Import ready-made themes for easy customization using a drag-and-drop editor. Quickly design custom landing pages with lead-generating elements to boost revenue. Trusted by over 1 million business websites, SeedProd provides 9+ themes and 200+ templates, including sales, coming soon, maintenance mode, webinar, and optin pages.

Key Features of SeedProd, Your Premier Landing Page Builder:

  • Drag and Drop Builder: Enjoy a user-friendly, code-free drag and drop builder for effortless website customization with text, images, and more.
  • Premium Integrations: Seamlessly integrate with popular third-party WordPress plugins, enhancing your landing page builder’s capabilities, and supporting API token integrations.
  • Quick Templates: Access essential templates with a single click, including coming soon, maintenance mode, and 404 error pages. Control website access and boost your email list.
  • Smart Sections: Ready-made sections and layouts make it easy to add call-to-action elements, headers, and text. Achieve a professional design in minutes.
They also have a free version available that you can get – SeedProd.

Unlock the power of your WordPress blog with the market’s best SEO plugin. Easily enhance your site’s search engine rankings with this comprehensive solution, covering everything you need for optimization.

Conduct a site SEO audit directly from your WordPress dashboard.

  • On-Page SEO Features: All in One SEO includes tools for optimizing keywords, meta descriptions, rich snippets, and headlines on your posts and pages.
  • Technical SEO: It takes care of technical aspects with features like smart XML sitemaps, robots.txt, and canonical tags. 
  • Local and eCommerce SEO: You can optimize your site for local and eCommerce SEO. 
  • User-Friendly: All-in-One SEO is beginner-friendly, making it accessible to users new to SEO.
  • Analytics: It offers analytics to track site performance and areas for improvement.

OptinMonster’s Key Features:

  • High-Converting Templates: OptinMonster offers proven, high-performing templates to convert visitors into leads and customers.
  • Versatile Campaigns: Choose from various campaign types like lightbox popups, floating bars, full-screen welcome mats, and more to captivate your audience.
  • Advanced Targeting: Utilize powerful targeting and segmentation options to deliver personalized messages based on visitor location, referral source, page, and more.
  • Exit-Intent Technology: Reclaim leaving visitors by displaying tailored campaigns when they’re about to exit your site. Onsite Retargeting: Engage return visitors with special offers based on their prior interactions.
  • Onsite Followup Campaigns: Follow up with visitors through triggered campaigns tied to their interactions.
  • Cookie Retargeting: Use custom browser cookies, leveraging demographic data such as age, gender, and location to display highly targeted campaigns and boost conversions.

Thrive Suite’s Key Features:

  • Architect: Create content and layouts visually.
  • Quiz Builder: Boost engagement with quizzes and surveys.
  • Leads: Grow your email list rapidly.
  • Apprentice: Develop and sell online courses.
  • Ultimatum: Drive sales with targeted campaigns.
  • Ovation: Automatically collect and showcase the best testimonials.
  • Optimize: Harness the power of A/B testing.
  • Comments: Encourage audience interaction with likes, badges, upvotes, and more.
  • Automator: Automate tasks by integrating with your preferred plugins and marketing tools. Plus, the Thrive Theme Builder, companion themes, 300+ landing page templates, and complete content control via a user-friendly drag-and-drop interface.”

TrustPulse, a social proof notification app, harnesses social proof’s influence to enhance trust, conversions, and sales. It enables real-time tracking and display of user activities like purchases and signups, bolstering trust and driving increased sales and revenue.

Key Features of TrustPulse:

  • Real-time Event Tracking: Live stream actions such as purchases and demo registrations on your site.
  • Smart Targeting: Display social proof notifications to the right audience at the right moment.
  • Platform Flexibility: TrustPulse is compatible with all platforms, including WordPress, Shopify, Joomla, Blogger, and more.

PushEngage, a WordPress push notification plugin, empowers you to send custom web notifications to your users. By sending personalized notifications, you can build lasting relationships with your visitors, enticing them to return to your site.

Top Web Push Notifications:

    • Price Drop Alerts: Attract interested customers with push notifications whenever prices drop.
    • Inventory Alerts: Bring back customers when products are back in stock.
    • Timezone-Specific Alerts: Send notifications based on user’s local time, making PushEngage a unique and effective solution.

WP Mail SMTP addresses common email deliverability challenges in WordPress by routing emails through a proper SMTP protocol instead of relying on the default hosting server.

Leading email providers like Gmail, Yahoo, and Outlook continually enhance their services to combat email spam. They scrutinize the authenticity of email origins, making WP Mail SMTP a vital tool for ensuring your emails are sent from their claimed locations.

Without proper authentication, emails can end up in the SPAM folder or, worse, not get delivered at all.

WP Mail SMTP is the solution to this issue and is a must-have plugin for all websites, trusted by over 3 million WordPress sites.

Easy Digital Downloads is the ideal solution for selling digital products on your website without the need for a full eCommerce store. Packed with robust eCommerce and reporting features, it simplifies the process of selling products online.

With Easy Digital Downloads, you can effortlessly sell software, plugins, eBooks, music, videos, graphics, and more directly from your WordPress site. It includes a fully integrated shopping cart system to enhance your product pages.

Accepting payments is a breeze, as you can connect with Stripe, PayPal, Google Pay, Apple Pay, and other payment service providers.

Key Highlights of Easy Digital Downloads:

  1. Create Customer Account Pages: Let users access their purchase history, license keys, and downloads.
  2. Sales Tracking: Monitor sales with accurate reports and statistics from your WordPress dashboard.
  3. Detailed Download Analysis: Examine product downloads by customers, including date, time, IP addresses, and more.
  4. Email Integration: Boost newsletter signups by integrating with email accounts.
  5. Content Delivery Integration: Link with content delivery tools like Amazon S3 and Dropbox to expand storage.
  6. Discount Code Creation: Attract customers with custom discount codes for your products.
  7. Refund Management: Efficiently track and manage refunds on your website.

Duplicator stands as one of the top WordPress backup plugins on the market, boasting over 30 million downloads and a reputation as the most popular backup solution for WordPress.

With the free version, you can effortlessly configure full, manual, or scheduled backups of all your website assets, including databases, plugins, and themes. Restoring your files is a straightforward process, requiring minimal technical expertise.

In the pro version, you gain the ability to establish backup schedules, putting your backup process on autopilot.

What sets Duplicator apart is its compatibility with various cloud storage options like Google Drive, Dropbox, and Amazon S3.

The free version already offers a comprehensive set of essential features, but if you’re looking to further augment its core capabilities, you can explore their paid version.

Constant Contact is the leading email marketing service for small businesses, providing a wealth of customizable email templates for a quick start. As you begin, you can select your industry and your prior email marketing experience. Based on your choices, you’ll receive tailored content and promotion suggestions to enhance your email marketing efforts.

Constant Contact excels in support, offering live chat, email, and discussion forums. They provide an extensive resource library and seamless integration with popular lead generation tools such as OptinMonster and WPForms.

Constant Contact stands out by offering an extensive 60-day free trial, providing ample time to thoroughly test their service. Following the trial period, subscription plans begin at just $20 per month for up to 500 subscribers.

MemberPress is the most comprehensive WordPress membership plugin, providing all the essential features to effortlessly build a robust membership site. It distinguishes itself by offering the capability to seamlessly convert your current website into a fully-featured membership platform.

With MemberPress, the process is straightforward: install the plugin on your existing site, input your payment gateway information, configure your products, and begin inviting your visitors to become members of your site.

MemberPress empowers you to restrict access to particular pages, posts, custom post types, or any existing files from your regular visitors. Plus, with the integrated MemberPress Courses add-on, creating, managing, and selling online courses becomes a breeze.

The plugin seamlessly integrates with popular email marketing services such as AWeber, MailChimp, GetResponse, and more.

MemberPress boasts built-in support for major payment gateways like PayPal, Stripe, and Authorize.net. You can swiftly craft dynamic pricing pages and take advantage of various pricing page templates to give your site a distinct look.

Smash Balloon is the ultimate social feed plugin suite for WordPress, enabling you to showcase your social media content on your website with complete flexibility. You can set up social feeds in just 30 seconds.

Simply authorize the plugin, add the shortcode anywhere on your site, and watch your social media content seamlessly appear.

Smash Balloon offers four distinct social feed plugins:

  1. Custom Facebook Feed: Integrate Facebook photos, videos, events, and more to perfectly match your site’s aesthetics.
  2. Instagram Feed: Add hashtag, shoppable, and tagged feeds, and even display Instagram stories in a lightbox popup.
  3. Custom Twitter Feeds: Effortlessly include Twitter cards, search-based feeds, and auto-moderated tweets in multi-column masonry layouts.
  4. Feed for YouTube: Incorporate numerous YouTube feeds, including live streaming feeds.

Smash Balloon enables you to customize your feed to harmonize with your site’s theme, ensuring seamless integration.

Moreover, you can showcase social sharing buttons to encourage visitors to subscribe and effortlessly share your content.

RafflePress is the best plugin for hosting successful online contests with ease. It’s not your typical contest plugin; it includes a built-in feature that rewards users with extra entries when they refer friends or share your contest on social media. This helps you attract more traffic, expand your email list, and gain more social media followers.

Here are some key features:

  1. A user-friendly drag-and-drop giveaway builder to create campaigns in minutes, with no coding required.
  2. Ready-made giveaway templates to save time, so you don’t have to start contests from scratch. 
  3. Social sharing to make your giveaways go viral, spreading the word far and wide.

Uncanny Automator is a powerful WordPress admin automation plugin designed to streamline routine administrative tasks, saving you time daily. You can harness the features of multiple WordPress plugins and amalgamate them into a single recipe or create multiple recipes.

Here’s how it works in three simple steps:

  • Select Your Trigger: Choose the event that initiates the automation.
  • Create an Action: Define the task you want to perform in response to the trigger.
  • Run Automatically: Let the automation take care of the rest, working seamlessly with triggers from a variety of plugins and thousands of apps.

True to its name, WP Simple Pay is the easiest payment management plugin for WordPress. It allows you to establish secure Stripe payments on your website without needing to code.

Whether you’re looking to accept one-time or recurring payments, this plugin is the perfect solution. You won’t need a complex shopping cart setup to sell your products.

With its user-friendly drag-and-drop form builder, you can craft and customize payment forms within minutes. These forms, when placed on your checkout page, are a powerful tool to boost your sales and conversions.

WP Simple Pay offers robust features for seamless payment acceptance:

  • Custom payment forms with three different display options.
  • The option to utilize Stripe’s fully hosted checkout pages.
  • Allowing users to select the payment amount.
  • Inclusion of discount coupon codes on your payment forms.
  • Enabling users to pay with Apple Pay and Google Pay.
  • Accepting payments directly from customers’ bank accounts.
  • Configuring currency, date formats, and language for payment forms.

AffiliateWP is the top choice for managing, tracking, and paying your affiliates directly from your WordPress site. Setting up your affiliate program is a breeze, and you can get started within minutes. You can bring onboard an unlimited number of affiliates to promote your brand and products online.

This plugin lets you easily manage affiliates, approve registrations, and edit affiliate accounts, all from your website’s backend. You can place affiliate login forms, registration forms, and more on any page using shortcodes. Plus, it offers a default affiliate area page where affiliates can monitor their performance and earnings, which you can customize for an enhanced user experience.

AffiliateWP provides precise and reliable reports about your affiliates and referrals right on your dashboard, making tracking stats accessible at a glance.

The plugin goes the extra mile by allowing you to pay your affiliates without leaving your admin dashboard. Its payout service enables direct payments to affiliates’ bank accounts or debit cards.

Key Features of AffiliateWP:

  • User-friendly affiliate area page for your affiliates.
  • Option to create attractive referral links.
  • Built-in referral link generator for affiliates to create their links.
  • Seamless integration with popular eCommerce and membership WordPress plugins.
  • Share brand assets with affiliates, such as banners and text links for promotions.
  • Send custom email notifications to admins and affiliates.
  • Associate specific affiliate accounts with coupon codes to track sales.

Sugar Calendar is a straightforward yet robust event calendar plugin for WordPress sites. Managing your events is a breeze with its user-friendly interface. Adding new events or making changes to existing ones can be done in just a few clicks.

With Sugar Calendar, you can create events for various purposes, such as webinars, screenings, parties, openings, and more. It even allows you to set event reminders, ensuring you never miss important dates.

This calendar plugin supports recurring events on a daily, weekly, monthly, or yearly basis, and you can specify start and end times, ideal for both time-specific and all-day events.

What makes it even better is its compatibility with popular services and WordPress plugins like Stripe, WooCommerce, and WPForm, enabling you to expand your calendar’s functionalities. You can also integrate other calendar applications like Google Calendar, iCal, and Gnome Calendar.

Key Features:

  • Easily import existing events to populate your calendar in seconds.
  • Set different time zones for specific events and calendars.
  • Offers beautiful designs and frontend display options.
  • Provides four calendar widgets for flexible event display.
  • Allows event categorization to suit your needs.
  • Features an event ticketing system for selling event tickets.

Sucuri is a robust website security solution that shields your site from malware, brute force attacks, and other potential vulnerabilities.

Upon enabling the Sucuri firewall, all your website traffic is routed through their CloudProxy servers, where each request is meticulously scanned to filter out malicious ones. This not only enhances your site’s performance by blocking malicious traffic but also reduces server load.

Sucuri safeguards your website against SQL Injections, XSS, and all known attacks, effectively preventing bots from submitting spam comments. Furthermore, they take a proactive stance by reporting potential security threats to the WordPress core team and third-party plugins.

Beyond thwarting attacks, Sucuri offers additional layers of protection:

  1. The antivirus package regularly monitors your website every 4 hours, ensuring it remains free from vulnerabilities and malware.
  2. It keeps a comprehensive log of all site activities, including file changes, last logins, failed login attempts, and more.
  3. Server-side scanning detects and safeguards against compromised and server-level infections. 

Sucuri doesn’t stop at security; it also includes speed optimization features like a content delivery network (CDN), multiple caching options, and uptime tracking for a well-rounded website experience.

Beaver Builder stands out as one of the finest drag-and-drop WordPress page builders, offering you the power to create your website without needing any coding expertise. With its intuitive drag-and-drop functionality, building stunning pages becomes a breeze.

This plugin comes equipped with numerous exquisite page templates, making it a breeze to jumpstart your design without having to start from scratch. Simply select a template, replace the images and text with your own, and hit publish.

Beaver Builder seamlessly integrates with any WordPress theme, granting you full control over your content. Even if you decide to discontinue using the plugin, your content remains compatible with the WordPress editor. Upgrading to the pro version unlocks access to beautiful Beaver Builder-compatible themes, enabling style modifications through the native WordPress Customizer.

LearnDash stands as the best WordPress Learning Management System (LMS) plugin available. With LearnDash, creating and selling courses, delivering quizzes, and awarding certificates become a breeze.

This plugin empowers you to provide a rich learning experience to your members and embraces the latest trends in gamification, social learning, and micro-content.

You can market your online courses using various methods:

  1. Memberships: Offer traditional membership access to your complete catalog of online courses. 
  2. One-time price: Enable users to make individual online course purchases.
  3. Subscriptions: Boost revenue with recurring payments and subscription options for your online courses.
  4. Course licenses: Allow organizations to buy licenses in bulk and provide access to their teams. 

LearnDash also lets you implement a points-based system, allowing students to unlock new courses as they earn points for completing others. This feature enhances user engagement. You can even offer user profiles where members can monitor their learning progress with ease.

WooCommerce stands as the most popular eCommerce platform for WordPress, offering a comprehensive solution for online stores to sell digital and physical products.

With a vast array of both free and paid extensions, WooCommerce simplifies the process of creating and enhancing your online store, allowing you to start selling products in a matter of minutes. If you’re in need of a custom-built online store, the large WooCommerce community makes it easy to hire WooCommerce developers.

WooCommerce comes with built-in payment options such as PayPal (for credit card and PayPal account payments), BACS, and cash on delivery. For additional payment gateways, you can easily install addons on your WooCommerce store.

What’s more, WooCommerce provides user-friendly documentation to guide you through the various aspects of building online stores. Should you require assistance, support requests are handled on the official forums, ensuring you’ll receive the help you need.

SearchWP offers an enhanced search functionality for your site, making it easier for visitors to quickly locate the content they’re seeking. Users can input their search queries, and the plugin will deliver results based on relevance.

This feature is especially beneficial for a variety of websites, including eCommerce stores, archives, blogs, and business sites. It streamlines the search process, enhancing the user experience.

SearchWP gathers valuable user data, providing insights into what your visitors are searching for. This on-site search data empowers you to tailor your content to better serve your audience.

The plugin seamlessly integrates with your theme, ensuring that even beginners can use it effortlessly without delving into PHP, CSS, or complex coding.

Advanced Coupons is a robust plugin that empowers you to incorporate a wide range of enticing deals and discounts on your site to encourage customer purchases.

Its feature set includes:

  1. BOGO deals (buy one get one free)
  2. Scheduled coupons Auto-applied coupons
  3. URL coupons
  4. Shipping coupons
  5. …and much more.

You have the ability to set rules and eligibility criteria that customers must meet before they can redeem the coupons. This plugin offers the flexibility and creativity to attract customers and entice them to complete their orders with irresistible deals.

Wholesale Suite is an essential plugin for WordPress sellers aiming to boost their average order value.

With this plugin, you can introduce bulk pricing, minimum quantity rules, and tiered pricing to your product listings. Additionally, you have the capability to establish an exclusive wholesale section accessible only to specific customers.

Wholesale Suite streamlines the management of shipping, payments, order forms, and product visibility, making it an invaluable tool for your eCommerce strategy.”

CSS Hero is a user-friendly WordPress customization plugin designed to enable you to personalize your WordPress theme without any need for coding.

WordPress themes rely on CSS to manage the visual appearance of your website. Consequently, if you wish to tweak the design and style of your site, you’d typically need to become skilled in CSS. For beginners, this can be quite a challenge.

WP Rocket stands as the finest premium caching plugin on the market. What makes it exceptional is that it’s ready to go as soon as you activate it, sparing you from the complexities of intricate plugin setups.

Furthermore, it includes a built-in image optimization tool known as Imagify, which efficiently compresses images to enhance page loading speed.

WP Rocket incorporates a range of cutting-edge features to boost performance, such as lazy loading, CSS, HTML, and JavaScript file minification, and much more.

Live Chat stands as the premier live chat tool, facilitating direct communication with your website visitors to guide them effectively.

Pricing for this tool is determined by the number of agents who can access your Live Chat account concurrently. However, you have the flexibility to establish multiple agent accounts for team organization. In the chat window, you can instantly see everything customers type, enabling you to offer swift assistance to your customers.

This tool is equipped with robust built-in reports and analytics. It even offers integration with your Google Analytics account to assess the influence of Live Chat on your business. You can conveniently obtain a free plugin for installation on your WordPress website.

Live Chat Inc seamlessly integrates with all your preferred web applications.”

Envira Gallery is the finest WordPress Gallery plugin, offering both simplicity and power. It provides a selection of pre-built templates, making it effortless to customize the appearance of your gallery.

Unlike other well-known WordPress gallery plugins, Envira is lightweight and free from unnecessary bloat. It includes all the essential features right from the start. You can easily expand its core capabilities by installing one of its two dozen addons.

Envira Gallery’s standout features include:

  1. Drag and drop builder: Craft stunning galleries in seconds with a few clicks.
  2. Responsive and mobile-friendly: All galleries created with Envira are fully responsive, ensuring they look fantastic on mobile, tablet, and desktop devices.
  3. Standalone galleries: Create independent galleries not tied to your posts and pages.
  4. Abundance of addons: Explore a wide range of addons, such as Social sharing, Videos, WooCommerce, and Watermarking, among others.

Pretty Links is an essential tool for affiliate marketers, simplifying the organization of all your affiliate links in one convenient location. Managing and updating your affiliate links is a breeze with Pretty Links.

For instance, when you need to update an affiliate link, you won’t have to search through your website to manually modify each URL. Instead, you can make changes in your Pretty Links dashboard, and it will automatically update all published URLs.

Additionally, Pretty Links enables you to transform long, unattractive URLs into shorter, more appealing links.

Enhance your website’s social media traffic, bolster your social following, and maintain engagement with your existing social media audience by effortlessly sharing relevant content from your website. Revive Old Posts is an automated social media sharing and scheduling plugin that simplifies the process of sharing both old and new content across your social media platforms.

Revive Old Posts seamlessly integrates into the workflow of various websites and site owners, including but not limited to:

  1. E-commerce stores
  2. Hobby bloggers
  3. Professional bloggers
  4. Business websites

Incorporate Revive Old Posts into your social marketing strategy and witness the positive impact within just a few days!

Seamless Compatibility with Your Preferred Themes, Plugins, and Page Builders

Our commitment to providing a flawless experience extends to your favorite themes, plugins, and page builders. We collaborate with other authors to guarantee that WPML seamlessly integrates with various themes and plugins. To ensure continual compatibility, we conduct automated tests with numerous themes and plugins. Our rigorous testing procedures ensure that everything remains in perfect working order even when updates are released by them or us.

The best way to bring a layer of security to your website is through an SSL certificate. Whether you’re an expert or just starting out, the free version of Really Simple SSL will have your site protected in no time. It simplifies the process of migrating your site from HTTP to HTTPS, taking care of the technical details. With just a single click, you can resolve critical issues, making it a hassle-free experience.

With AdSanity, incorporating affiliate banners into your posts or sidebar widgets becomes a breeze. Manage your affiliate campaigns and ads right in your WordPress admin panel. The key advantage is that you can schedule when these banners appear on your site. Plus, you get detailed performance reports to track how each banner is doing on your website.”

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Quality Website and Mobile App Development with Secure Plugins

At Rowerr, we have a strong developer community, including top website and app developers. They assist based on project complexity, ensuring quality work. We offer original, updatable plugins at very reasonable prices, and our plugins are a one-time purchase, unlike sites offering cracked versions. Your website’s security is our priority. Our plugins auto-update, providing authenticity and convenience.

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