Woocommerec · MemberPress LMS · CoachingBuilding a Membership-Based Conflict
Building a Membership-Based Conflict
Resolution Platform for Couples
Woocommerec MemberPress LMS - Couples Fight School needed a comprehensive digital platform to deliver their proprietary F.I.G.H.T. Plan® methodology — combining interactive quizzes, structured courses, workbook sales, and 1:1 coaching under one roof.
5K+
Couples Enrolled
92%
Completion Rate
3
Product Lines
4.9★
Client Rating
The Challenge
Dr. Todd and his wife created the F.I.G.H.T. Plan® — a proven conflict resolution methodology for couples. Their challenge was translating this expertise into a scalable digital business that could:
- Deliver structured conflict resolution courses with video lessons and interactive exercises
- Offer a proprietary "Conflict Style Quiz" that segments users into personalized learning paths
- Sell the F.I.G.H.T. Plan Workbook as both digital and physical products
- Provide 1:1 coaching booking with calendar integration and secure payments
- Build trust with couples through testimonials, video content, and an empathetic brand voice
- Capture leads through the quiz and nurture them into paid courses and coaching
They needed more than a simple website — they needed a membership ecosystem that seamlessly connected content, commerce, and coaching.
Our Solution
We built a WordPress membership platform combining LearnDash LMS, WooCommerce, and custom quiz logic into a cohesive experience that guides couples from their first quiz answer to course completion and coaching.
🧠 Interactive Conflict Style Quiz
Custom-built quiz engine that identifies each couple's conflict style and recommends specific courses and resources — serving as both a lead magnet and personalization tool.
📚 LearnDash Course Platform
Structured courses based on the F.I.G.H.T. Plan® methodology with video lessons, reflection exercises, downloadable worksheets, and progress tracking.
📖 WooCommerce Product Store
F.I.G.H.T. Plan Workbook available as digital download and physical book with integrated shipping, payment processing, and order management.
📅 1:1 Coaching Booking
Integrated scheduling system for personal coaching sessions with calendar sync, automated reminders, secure Stripe payments, and video conferencing links.
🎥 Video Testimonials
Strategically placed video testimonials from real couples showing transformations — building trust and social proof throughout the conversion journey.
📧 Lead Nurture System
Quiz-triggered email sequences that deliver personalized recommendations, course previews, and coaching offers based on each couple's conflict style results.
Tech Stack Used
WordPress
LearnDash
WooCommerce
Elementor
Custom Quiz Engine
Stripe
Calendly
Email Automation
Results & Impact
- 5,000+ couples enrolled in courses and coaching programs within the first year
- 92% course completion rate — significantly above industry average for online courses
- Quiz-to-course conversion rate of 28% — turning free quiz takers into paying members
- Workbook sales grew 3x after integrating the WooCommerce store with course upsells
- 1:1 coaching bookings increased by 4x with the streamlined scheduling and payment flow
- Email list grew to 12,000+ subscribers through the conflict style quiz lead magnet
Frequently Asked Questions
We built a custom quiz engine that scores responses across multiple conflict dimensions. Based on the results, it categorizes users into conflict styles and triggers personalized email sequences recommending specific courses and resources tailored to their patterns.
Absolutely. WordPress with LearnDash (LMS) and WooCommerce (products) is one of the most powerful combinations for membership businesses. The key is proper architecture — separating course content, product catalog, and user management for optimal performance.
We integrated Calendly for scheduling with Stripe for payments. When a couple books a coaching session, they select a time slot, pay securely, and receive automated confirmations with video conferencing links — all without manual admin intervention.
The F.I.G.H.T. Plan® courses are designed with short, actionable modules that couples complete together. The personalized quiz entry point ensures relevance, and automated progress reminders keep couples engaged throughout their learning journey.
Yes. The quiz-to-course-to-coaching funnel is highly adaptable for any professional practice — therapists, life coaches, health practitioners, and business coaches. The core architecture handles content delivery, lead capture, and practice management seamlessly.
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